For LinkedIn
23 entries written with LinkedIn in mind. Entries marked "any platform" are not listed here; they are in the full library.
Video generation 2
Before you post a generated video: disclosure and rights checklist
Six checks for AI-generated clips before they go on TikTok, Reels, Shorts or a client's site: labels, likeness, music, logos, model terms and provenance.
Talking-head clip: the script format AI avatar and lip-sync tools read best
How to write a 20-second spoken script so that a lip-sync or avatar model delivers it with natural pauses and no mispronounced numbers.
Viral formats 4
Build in public: a 45-second behind-the-scenes cut around one decision
The founder diary format that earns trust because it shows the decision, not the launch: the prompt structures a week of real screen and desk footage around one choice and one measured result.
Founder explainer: 'I built this because' in 40 seconds, to camera, one problem
The founder-to-camera format that converts because it names the specific moment the problem became unbearable, then shows the product once. The prompt bans origin-story clichés and budgets the words.
Screen-recording walkthrough: 45 seconds, one outcome, zoom on every click
The faceless screen walkthrough that stays watchable because every click is zoomed and labelled and the outcome is shown first. The prompt returns the click list, the zoom plan and the voice-over.
'Things I wish I knew': 5 lessons in 50 seconds, each with what it cost me
The advice format that gets saved because every lesson is attached to the mistake that taught it. The prompt orders the lessons by cost and plans one number on screen per lesson.
Hooks 5
Bold claim hook: say the thing you can prove in the next 20 seconds
Template and rules for the claim hook: one declarative sentence that the viewer expects you to fail to back up, plus the rule that the proof must be in the video, not in the caption.
Contrarian hook: disagree with the standard advice, then earn it in 20 seconds
Template for the hook that reverses what the audience has been told, with the two rules that separate it from rage bait: quote the standard advice fairly, and name the case where it still holds.
Pain-point hook: name the exact moment, not the general problem
Template for the hook that opens on the viewer's own bad moment, with the specificity test (a place, a time, an object) that turns 'struggling with X' into a line the right viewer cannot scroll past.
Hook rewrite: a boring opener in, 5 stronger versions out, each with the reason
A prompt that diagnoses why an opener is weak (generic, unprovable, needs sound, buried number) and rewrites it five ways, each labelled with the archetype and the fault it fixed.
Hooks for a product with nothing to show: text and voice carry the first 3 s
For an API, a CLI, a service, a habit, anything without a screen worth filming: five hook shapes built on a typed line, a number and a voice, and what goes on screen instead of the product.
Scripts & shot lists 4
Turn a blog post into three short scripts: one claim per video
A prompt that reads a post and returns three 30-45 second scripts, each built on a different claim from the text, with the hook, the proof, the ask and the source sentence for each.
Cut any script to 55 words: the 20-second rewrite prompt
A rewrite prompt that compresses a script to 55 words (about 20 seconds at 165 wpm) without losing the number, the name or the ask, and reports what it removed so you can argue.
Screen-recording demo script for an app: what to click, what to say, when
A prompt that writes a demo script where every spoken line is paired with one on-screen action, so the recording is done in one pass and the narration recorded over it afterwards.
60-second founder update: the script prompt for a weekly build-in-public clip
A prompt that writes a 60-second talking-head update from your week's notes: the number first, one thing that broke, one thing shipped, one ask. About 150 words, no greeting.
Captions & text 3
Accessible on-screen text: contrast, the bottom 20 percent, no flashing
A checklist for text that everyone can read, including people watching muted, on a small screen, in sunlight, or with photosensitivity. Eight checks, each with the parameter to test against.
Three caption variants plus hashtags, with per-platform length limits
An agent prompt that writes three captions (short, story, question) and a hashtag set per platform, counting characters and hashtags against limits you paste in from today's upload form.
Reading speed for on-screen text and speech: the parameters to check against
How long a text overlay must stay up and how many words a voice can carry per second, given as parameters you measure on yourself, with the formula and the two failure modes: unreadable, and slow.
B-roll 3
B-roll shot list from a transcript: the table to film or generate from
An agent prompt that reads a transcript and returns a shot table (timestamp, line, shot, source: have / film / generate) for a camera or a video model, grouped so each location is filmed once.
Generated b-roll or real: the decision rule
When a generated cutaway is fine (faceless, no logos, no claim about a real place or time) and when only footage from the same day will do. Five questions, in order, before you open a video model.
Screen-recording b-roll for app demos: what to record, size, cursor
Rules for screen captures used as cutaways in a product video: real-looking data, output-size or 2x resolution, a slow cursor, one action per clip, and what makes a recording unusable.