Phase 1, founder-led: the four formats and what each one buys
Educational converts, POV and humor get reach, story builds trust, comparison works when the app replaces something expensive. A prompt that plans a week of founder videos across all four.
Plan Phase 1 content for {app name}, a {one-line description} for {audience}. The founder is on camera; the budget is $0. Start from the content the product already makes: its output ({what the app produces: a photo, a result, a before/after}) is the hook, and 'made with an app on a phone' is the surprise. Write 7 video ideas across the four formats, labelled by what each buys: - EDUCATIONAL (converts): '{N} settings for X', one concrete thing the viewer can do today. 2 ideas. - POV (reach): the viewer's situation from the inside; the app appears as the way out. 2 ideas. - HUMOR (reach): the pain exaggerated, the result shown straight. 1 idea. - STORY (trust): one session from start to result, real time compressed, the ugly part kept. 1 idea. - COMPARISON (only if the app replaces something expensive: {what it replaces, or 'none'}): the expensive way next to the app way, same input. 1 idea, or a second STORY. For each idea: the first-frame hook (what is on screen, the text on screen, the sound), the one beat it shows, the length in seconds (15-40), and whether the download ask goes in the comments or nowhere. No generic ideas. Every idea names the exact output of the app that is shown.
In Claude Code, paste the prompt as a message, or run /creator-growth which does this end to end.
Steps
- Shoot all 7 in one session with the same light and the same framing; the format varies, the set does not.
- Post 1-2 a day. One vertical cut goes to TikTok, Reels and Shorts.
- After a week, read installs per campaign link, not views, to see which format converted.
Tips
- Camera basics decide weak vs strong more than the idea does: depth in the background, light on the face, energy, clean audio.
- The hook is in the first frame: visual, text on screen, sound. Most of the feed never sees a second frame.
- Judge each format by the metric it was made for: educational by installs, POV and humor by reach. A POV video with few installs did its job.
| works with | Claude Code: Runs as a skill or a prompt in the terminal; can read your files and write the result. · Claude: Paste into claude.ai or the Claude app. · ChatGPT: Paste into ChatGPT; works with any GPT model. · Any LLM: Model-agnostic: Gemini, Mistral, a local model. |
| skill | npx skills add fortunto2/solo-factory/creator-growth · source |
| cost | Free. No API, no key. |
| status | Unverified: written from the technique, not yet run end to end by us. |
| license | CC BY 4.0 for the text here; skills are MIT. |
| updated | 2026-11-01 |
| for agents | founder-led-phase-one-four-formats.md |
Related
The creator budget gate: can you afford a paid creator yet?
A fill-in prompt that divides a creator's monthly retainer by your net revenue per sale to get payback sales per month, then says whether you are in Phase 1 (founder-led, $0) or allowed to pay.
Cadence: 1-2 posts a day, one vertical cut to TikTok, Reels and Shorts
The minimum posting rhythm for Phase 1 and the production habit that makes it possible: one 9:16 master per idea, three uploads, no per-platform re-edit. With the ffmpeg line for burned captions.
The download ask lives in the comments, not in every video
A call to action in every video is what gets a video scrolled. Put the app name in the replies to 'what app is this?', keep the link in the bio, and write the replies before you need them.
2-3 niche accounts, one audience archetype each, one app per account
Why several small accounts beat one big one for an app: each speaks to one kind of viewer. A prompt that defines the archetypes and the account plan, and the clone trap that gets accounts suppressed.
Phase 2 trigger: when to pay micro-creators, and how much
Pay nobody until one video passes a view threshold AND its campaign link shows installs. Then 3-5 micro-creators in the same niche, paid per video or per million views, no retainer yet.
Measurement: one store campaign link per platform and account
The iOS campaign link format with the provider token and a 40-character ct tag, the Android Play referrer, where installs show up, and the rule to judge a format after a week on installs, not views.