---
url: https://superduperai.co/library/founder-led-phase-one-four-formats/
title: Phase 1, founder-led: the four formats and what each one buys
description: Educational converts, POV and humor get reach, story builds trust, comparison works when the app replaces something expensive. A prompt that plans a week of founder videos across all four.
category: growth
platforms: [tiktok, reels, shorts]
works_with: [claude-code, claude, chatgpt, any-llm]
tags: [founder-led, formats, ugc, short-form, creator-growth, content-plan]
difficulty: beginner
verified: false
created: 2026-11-01
skill: creator-growth
---

# Phase 1, founder-led: the four formats and what each one buys

Educational converts, POV and humor get reach, story builds trust, comparison works when the app replaces something expensive. A prompt that plans a week of founder videos across all four.

## Prompt

```text
Plan Phase 1 content for {app name}, a {one-line description} for {audience}. The founder is on camera; the budget is $0.

Start from the content the product already makes: its output ({what the app produces: a photo, a result, a before/after}) is the hook, and 'made with an app on a phone' is the surprise.

Write 7 video ideas across the four formats, labelled by what each buys:
- EDUCATIONAL (converts): '{N} settings for X', one concrete thing the viewer can do today. 2 ideas.
- POV (reach): the viewer's situation from the inside; the app appears as the way out. 2 ideas.
- HUMOR (reach): the pain exaggerated, the result shown straight. 1 idea.
- STORY (trust): one session from start to result, real time compressed, the ugly part kept. 1 idea.
- COMPARISON (only if the app replaces something expensive: {what it replaces, or 'none'}): the expensive way next to the app way, same input. 1 idea, or a second STORY.

For each idea: the first-frame hook (what is on screen, the text on screen, the sound), the one beat it shows, the length in seconds (15-40), and whether the download ask goes in the comments or nowhere.

No generic ideas. Every idea names the exact output of the app that is shown.
```

## Steps

1. Shoot all 7 in one session with the same light and the same framing; the format varies, the set does not.
2. Post 1-2 a day. One vertical cut goes to TikTok, Reels and Shorts.
3. After a week, read installs per campaign link, not views, to see which format converted.

## Tips

- Camera basics decide weak vs strong more than the idea does: depth in the background, light on the face, energy, clean audio.
- The hook is in the first frame: visual, text on screen, sound. Most of the feed never sees a second frame.
- Judge each format by the metric it was made for: educational by installs, POV and humor by reach. A POV video with few installs did its job.

## Works with

- Claude Code: Runs as a skill or a prompt in the terminal; can read your files and write the result.
- Claude: Paste into claude.ai or the Claude app.
- ChatGPT: Paste into ChatGPT; works with any GPT model.
- Any LLM: Model-agnostic: Gemini, Mistral, a local model.