UGC-style generated ad: make it look like a phone, not a studio
Prompt rules that push a video model toward the handheld, imperfect look of user-generated content, which still outperforms polished ads in most feeds.
{Person: age, look, outfit} holding {product} at arm's length, talking to the camera, in {a real place: car interior, kitchen, bathroom mirror, café table}. Shot on a phone front camera, handheld, slight shake, selfie framing with the face in the upper third. Natural daylight from a window, slightly overexposed, no studio light. Mild phone-camera sharpening, true-to-life colour. The person gestures with the product once. Background has normal clutter. No on-screen text, no logos, no filters. 6 seconds, 9:16.
Paste into the video model as one paragraph; remove the labels once you are happy with the content.
Steps
- Swap the place and the gesture between takes, keep the person block identical (see character consistency).
- Add the hook text and captions in the editor, in the platform's native font, not in generation.
- Mark it as AI-generated where the platform requires it.
Tips
- 'Slightly overexposed window light' is the single phrase that most reliably kills the studio look.
- If the model keeps producing a studio, add 'amateur footage, not an advertisement' at the end.
| works with | Veo: Google text-to-video / image-to-video prompts. · Kling: Kling text/image-to-video prompts. · Sora: OpenAI video generation prompts. · Runway: Runway Gen prompts and camera controls. |
| cost | Free. The video or image model you paste it into has its own pricing. |
| status | Unverified: written from the technique, not yet run end to end by us. |
| license | CC BY 4.0 for the text here; skills are MIT. |
| updated | 2026-11-01 |
| for agents | ugc-style-generated-ad-prompt.md |
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