---
url: https://superduperai.co/library/posting-cadence-one-vertical-cut-three-feeds/
title: Cadence: 1-2 posts a day, one vertical cut to TikTok, Reels and Shorts
description: The minimum posting rhythm for Phase 1 and the production habit that makes it possible: one 9:16 master per idea, three uploads, no per-platform re-edit. With the ffmpeg line for burned captions.
category: growth
platforms: [tiktok, reels, shorts]
works_with: [manual, ffmpeg, capcut, claude-code]
tags: [cadence, repurposing, vertical, tiktok, reels, shorts, creator-growth]
difficulty: beginner
verified: false
created: 2026-11-01
skill: creator-growth
---

# Cadence: 1-2 posts a day, one vertical cut to TikTok, Reels and Shorts

The minimum posting rhythm for Phase 1 and the production habit that makes it possible: one 9:16 master per idea, three uploads, no per-platform re-edit. With the ffmpeg line for burned captions.

## Prompt

```text
Daily production rule for {app name}:
- 1-2 posts a day, minimum. A day with zero posts is a day the accounts go cold.
- One vertical cut per idea. The same file goes to TikTok, Reels and Shorts; the caption and the on-screen hook text may change, the cut does not.
- Shoot vertical. If the source is horizontal, use a face-following 9:16 window with burned-in captions; never a blind centre crop.
- Captions burned in for feeds (nobody turns on a track in the feed): 1-2 word lines, centred, big.
- Hook text on screen for the whole of the first 3 seconds.
- Batch: shoot 7 in one session, post one a day, keep 2 in reserve for the day nothing gets shot.

ffmpeg, captions burned into a native vertical phone clip (this re-encodes the video, so run it once, from the master):
ffmpeg -i master.mp4 -vf "subtitles=captions.srt:force_style='Alignment=2,MarginV=160,FontSize=28,Outline=2'" -c:a copy master.feed.mp4
```

## Steps

1. Export one archival master per idea; every upload comes from it.
2. Upload to all three platforms the same day. Cross-posting a week later splits the signal you are trying to read.
3. Log each post in a sheet: date, format, account, platform, campaign link. The weekly review reads this sheet.

## Tips

- Don't crop horizontal footage blindly to 9:16: if the camera pans inside the clip, a fixed crop misses. Scale the full frame to width or follow the face.
- Same content cloned across several accounts gets suppressed. One cut goes to three platforms, not to three accounts on one platform.
- In Claude Code, `/video-edit` renders the per-platform masters from one archival file; its references/delivery.md has the recipes.

## Works with

- By hand: No tool needed: a checklist or a technique.
- ffmpeg: A terminal command you run yourself.
- CapCut / any editor: A manual recipe for any editor.
- Claude Code: Runs as a skill or a prompt in the terminal; can read your files and write the result.