---
url: https://superduperai.co/library/hooks/
title: Hooks
entries: 15
---

# Hooks

First-three-seconds openers: templates, prompts to generate them, and how to test them.

- [Generate 20 hooks for a topic and rank them by a stated rubric](https://superduperai.co/library/generate-20-hooks-ranked-by-rubric.md): One prompt that produces 20 openers across the 8 archetypes, scores each on four named criteria, and returns the top 5 with the score shown, so the ranking can be argued with instead of trusted.
- [Hook for a generated video: what must be in frame 1 when a model draws it](https://superduperai.co/library/generated-video-first-frame-hook.md): The first-frame rules for Veo, Kling and Runway: start mid-action, name the motion already happening, keep text out of the generation, and generate the hook shot as its own 4-second prompt first.
- [A/B test hooks with campaign links: judge after a week on installs, not views](https://superduperai.co/library/hook-ab-test-campaign-links.md): The creator-growth method: same video, different hook, one store campaign link per variant, installs per campaign read after a week. Includes the iOS ct= link shape and the noise rule.
- [Bold claim hook: say the thing you can prove in the next 20 seconds](https://superduperai.co/library/hook-archetype-bold-claim.md): Template and rules for the claim hook: one declarative sentence that the viewer expects you to fail to back up, plus the rule that the proof must be in the video, not in the caption.
- [Contrarian hook: disagree with the standard advice, then earn it in 20 seconds](https://superduperai.co/library/hook-archetype-contrarian.md): Template for the hook that reverses what the audience has been told, with the two rules that separate it from rage bait: quote the standard advice fairly, and name the case where it still holds.
- [Curiosity-gap hook: withhold one fact, promise it by a stated second](https://superduperai.co/library/hook-archetype-curiosity-gap.md): Template for the hook that opens a gap and names when it closes, with the rule that keeps it from being clickbait: the withheld fact is real, single, and delivered where you said it would be.
- [Number hook: a count the viewer can track, and the one item that justifies it](https://superduperai.co/library/hook-archetype-number-countdown.md): Template for the hook built on a number (3 mistakes, 5 tools, 7 days), with the rule that the number must be small enough to finish and the last item must be named as the reason to stay.
- [Pain-point hook: name the exact moment, not the general problem](https://superduperai.co/library/hook-archetype-pain-point.md): Template for the hook that opens on the viewer's own bad moment, with the specificity test (a place, a time, an object) that turns 'struggling with X' into a line the right viewer cannot scroll past.
- [Question hook: the opener the viewer answers in their head before you do](https://superduperai.co/library/hook-archetype-question.md): Template and rules for the question hook, with the test that separates a question that holds (the viewer has an answer and wants it checked) from one that is skipped (nobody cares either way).
- [Result-first hook: show the finished thing in frame 1, say how long it took](https://superduperai.co/library/hook-archetype-result-first.md): Template for the hook that opens on the outcome, the one that works with sound off and for products whose output is the content; the first frame is the result, not you holding it.
- ['Stop doing X' hook: the correction that must come with the replacement](https://superduperai.co/library/hook-archetype-stop-doing-x.md): Template for the interrupt hook that names a habit the viewer has and tells them to stop; the rule that makes it work is that the replacement is in the same sentence or the next one.
- [Hook rewrite: a boring opener in, 5 stronger versions out, each with the reason](https://superduperai.co/library/hook-rewrite-five-stronger-versions.md): A prompt that diagnoses why an opener is weak (generic, unprovable, needs sound, buried number) and rewrites it five ways, each labelled with the archetype and the fault it fixed.
- [Hooks for a product with nothing to show: text and voice carry the first 3 s](https://superduperai.co/library/hooks-for-product-with-no-visuals.md): For an API, a CLI, a service, a habit, anything without a screen worth filming: five hook shapes built on a typed line, a number and a voice, and what goes on screen instead of the product.
- [Re-hook at 3 s and at the midpoint: two lines that carry a viewer past the drop](https://superduperai.co/library/rehook-at-three-seconds-and-midpoint.md): Retention is lost twice, after the hook pays off and halfway through; this prompt writes the second promise for 3 s and the third for the midpoint, each as a line the viewer can check before the end.
- [Visual hook rules: first frame, text on screen, sound off, and how long you have](https://superduperai.co/library/visual-hook-first-frame-rules.md): The checklist for what the viewer sees before any word is heard: first frame, text, the sound-off case, and the attention windows the creator-growth skill states (about 0.1 s, 0.5 s, 1-2 s by age).