--- url: https://superduperai.co/library/generate-20-hooks-ranked-by-rubric/ title: Generate 20 hooks for a topic and rank them by a stated rubric description: One prompt that produces 20 openers across the 8 archetypes, scores each on four named criteria, and returns the top 5 with the score shown, so the ranking can be argued with instead of trusted. category: hooks platforms: [tiktok, reels, shorts, youtube] works_with: [claude-code, claude, chatgpt, any-llm] tags: [hook, generate, rubric, ranking, agent, claude, chatgpt, workflow] difficulty: beginner verified: false created: 2026-11-01 --- # Generate 20 hooks for a topic and rank them by a stated rubric One prompt that produces 20 openers across the 8 archetypes, scores each on four named criteria, and returns the top 5 with the score shown, so the ranking can be argued with instead of trusted. ## Prompt ```text Generate 20 hooks for a short vertical video about {topic}, aimed at {audience}, where the video's goal is {reach / convert / trust}. Spread: at least 2 of each archetype: question, bold claim, pain point, curiosity gap, 'stop doing X', number, contrarian, result-first. Label each with its archetype. Rules for every hook: max 12 words; spoken and on-screen are the same words; present tense; no 'ever wondered', 'what if I told you', 'you won't believe', 'secret', 'hack', 'ultimate'; a number only if the reader could measure it. Score each hook 0-3 on four criteria and show the four digits: - SPECIFIC: names a place, object, number or moment (3) vs could be about any topic (0). - CHECKABLE: the video can prove or deliver it by 20 s (3) vs it is an opinion or a tease (0). - SOUND-OFF: works as text on a still frame (3) vs needs the voice (0). - MATCH TO GOAL: for reach, how many people have a guess or an opinion; for convert, how close it is to the moment of need; for trust, how much it admits (3 to 0). Return: a table of 20 rows (number, archetype, hook, four digits, total out of 12), then the top 5 by total with one line each on what frame 1 shows, then the 3 lowest with one line on why they failed. Do not round the scores up to make a nice top 5; ties are fine. ``` ## Steps 1. Fill topic, audience and the goal. The goal changes the fourth score; 'reach' and 'convert' rank differently. 2. Shoot the top 3, not the top 1. The rubric predicts the order wrong often enough that three is the cheapest insurance. 3. Put each one on its own campaign link and judge after a week on installs (see the A/B entry). ## Example Topic: a weeknight cooking channel, one chicken into three dinners. Audience: parents cooking on weekdays. Goal: reach. | # | Archetype | Hook | S C O M | Total | |---|---|---|---|---| | 1 | result-first | Three dinners. One chicken. Seven dollars forty. | 3 3 3 2 | 11 | | 2 | number | One chicken, three meals, one day. Let's see what it costs. | 3 3 2 3 | 11 | | 3 | pain-point | It's six pm, the chicken is frozen, and the kids are asking. | 3 2 2 3 | 10 | | 4 | stop-doing | Stop buying chicken breasts. Buy the bird. | 2 3 3 2 | 10 | | 5 | contrarian | Meal prep on Sunday is why you order takeaway on Wednesday. | 2 2 2 3 | 9 | | 6 | question | Why is the whole chicken cheaper than two breasts? | 2 3 2 2 | 9 | | 7 | curiosity-gap | The third dinner is the one nobody expects. It's at the end. | 2 3 1 2 | 8 | | 8 | bold-claim | Under two dollars a plate, four people, no coupons. | 3 3 3 2 | 11 | | ... | | (12 more rows) | | | Top 5: 1, 2, 8, 3, 4. Frame 1 for #1: three plates in a row, receipt propped behind them. Frame 1 for #2: the whole bird on the board, knife beside it. Lowest 3: 'Cooking doesn't have to be hard' (0 0 1 0, portable to any topic); 'You won't believe this chicken trick' (0 0 1 1, banned phrase and nothing checkable); 'Let me show you my process' (0 1 0 0, no promise). ## Tips - Showing the four digits is the point. A ranked list with hidden scores cannot be corrected; a list with scores lets you say 'that one is not a 3 on checkable' and move on. - In Claude Code, ask for the table as a CSV file so the three you shoot can be matched to their campaign links later. ## Works with - Claude Code: Runs as a skill or a prompt in the terminal; can read your files and write the result. - Claude: Paste into claude.ai or the Claude app. - ChatGPT: Paste into ChatGPT; works with any GPT model. - Any LLM: Model-agnostic: Gemini, Mistral, a local model.