---
url: https://superduperai.co/library/cta-in-comments-not-in-every-video/
title: The download ask lives in the comments, not in every video
description: A call to action in every video is what gets a video scrolled. Put the app name in the replies to 'what app is this?', keep the link in the bio, and write the replies before you need them.
category: growth
platforms: [tiktok, reels, shorts]
works_with: [manual, any-llm, claude, chatgpt]
tags: [cta, comments, engagement, ugc, creator-growth, link-in-bio]
difficulty: beginner
verified: false
created: 2026-11-01
skill: creator-growth
---

# The download ask lives in the comments, not in every video

A call to action in every video is what gets a video scrolled. Put the app name in the replies to 'what app is this?', keep the link in the bio, and write the replies before you need them.

## Prompt

```text
Write the comment kit for {app name} on {account name}:

1. Five reply templates for 'what app is this?', each under 15 words, each naming the app once and saying one concrete thing it did in the video ('{app name}, it cut the 20-minute clip to 30 s on the phone'). No link in the reply; the link is in the bio.
2. One pinned comment for the video that explains the one setting shown, in two sentences, with the app named at the end.
3. Three replies for 'does it work on {other platform}?' / 'is it free?' / 'how long did it take?' with the true answer from this fact sheet: {facts: price, platforms, free tier, what carries the brand credit}.
4. The rule for the video itself: no 'download now', no 'link in bio' in the voice track. The output on screen is the pitch.

Tone: a person answering, not a brand. No exclamation marks, no emoji strings.
```

## Steps

1. Keep the kit in a note on the phone; answer the same day the video goes up.
2. Pin the comment that names the setting, not the one that names the app.
3. Once a week, read the comment questions: a question asked three times is the next educational video.

## Tips

- Don't put the download ask in every video; it is what gets a video scrolled. Someone asking in the comments is the ask working.
- A brand credit on free exports does the asking for you on every share; see the in-app levers entry.

## Works with

- By hand: No tool needed: a checklist or a technique.
- Any LLM: Model-agnostic: Gemini, Mistral, a local model.
- Claude: Paste into claude.ai or the Claude app.
- ChatGPT: Paste into ChatGPT; works with any GPT model.