---
url: https://superduperai.co/library/campaign-links-per-platform-and-account/
title: Measurement: one store campaign link per platform and account
description: The iOS campaign link format with the provider token and a 40-character ct tag, the Android Play referrer, where installs show up, and the rule to judge a format after a week on installs, not views.
category: growth
platforms: [tiktok, reels, shorts, youtube]
works_with: [manual, claude-code, any-llm]
tags: [measurement, campaign-links, attribution, app-store, play-store, installs, creator-growth]
difficulty: intermediate
verified: false
created: 2026-11-01
skill: creator-growth
---

# Measurement: one store campaign link per platform and account

The iOS campaign link format with the provider token and a 40-character ct tag, the Android Play referrer, where installs show up, and the rule to judge a format after a week on installs, not views.

## Prompt

```text
Build the campaign link table for {app name}. One link per platform and account.

iOS (App Store Connect campaign link):
https://apps.apple.com/app/apple-store/id{APP_ID}?pt={PROVIDER_ID}&ct={platform}-{account}&mt=8
- APP_ID: the numeric id from the store URL.
- PROVIDER_ID: the provider token from App Store Connect (App Analytics, Sources, campaign links).
- ct: the campaign name, platform-account, 40 characters max, lowercase, hyphens.
- Installs per campaign: App Store Connect, App Analytics, Sources.

Android (Play referrer):
https://play.google.com/store/apps/details?id={PACKAGE}&referrer=utm_source%3D{platform}%26utm_medium%3D{account}%26utm_campaign%3D{series}
- The referrer value is URL-encoded once; the app reads it through the Install Referrer API and logs it.

Table: platform, account, ct value (count the characters), full iOS link, full Android link, where the link sits (bio / pinned comment / creator brief).

Rule: judge a format after a week of posts on installs per campaign, not on views.
```

## Steps

1. Create the links before the first post; a post without a link is a view you cannot attribute.
2. Put the iOS link in the bio and the Android one in a pinned comment or a link page; one link per account, never per video, or the table outgrows the week.
3. Read the Sources report weekly, same weekday, and paste installs per campaign into the review sheet.

## Tips

- ct is limited to 40 characters; count it before you print it anywhere.
- Views are attention, installs are the result. Only per-campaign installs separate a format that went viral from one that converted.

## Works with

- By hand: No tool needed: a checklist or a technique.
- Claude Code: Runs as a skill or a prompt in the terminal; can read your files and write the result.
- Any LLM: Model-agnostic: Gemini, Mistral, a local model.